Tapeo
Putting a global tapas bar on Bangalore’s map — at DoubleTree Suites by Hilton.
Overview
A distinguished new dining destination.
Known for its vibrant global tapas cuisine, sophisticated ambiance, and innovative cocktails, Tapeo has quickly become a distinguished dining destination in Bangalore. Nestled within the contemporary DoubleTree Suites by Hilton on Outer Ring Road, it blends modern elegance with tropical charm — a curated menu of shareable small plates and signature beverages that redefines social dining.
The challenge
Standing out in a crowded, discerning market.
Bangalore’s diners have a sophisticated palate and crave immersive, social environments where global culinary artistry meets local charm. Tapeo offered exactly that blend — but the challenge was ensuring this exclusive experience reached the right audience and created memorable buzz in a fiercely competitive F&B scene.
Our objective
Make Tapeo the city’s premier tapas address.
We set out to position Tapeo as Bangalore’s premier tapas destination, showcasing its globally inspired menu and innovative cocktail program. Through targeted PR and influencer marketing, we drove awareness and engagement among discerning food lovers, lifestyle influencers and hospitality media — firmly establishing Tapeo on the city’s gastronomic map.
Inside the launch
Launch night at Tapeo
Ribbon-cutting
Guests & mediaMore from the launch
Shareable small plates
In the headlines
The coverage that built the buzz.
35 pieces of coverage
The outcome
A launch the whole city heard about.
Audience reached
Pieces of coverage — online, print & social
Influencers & lifestyle advocates engaged
Cumulative Instagram reach
Estimated social views across 150+ highlights
Of pieces carried consistent Tapeo brand mentions
Core brand messaging appeared in over 90% of all coverage — solidifying Tapeo as Bangalore’s premier tapas destination.
Consistently impressed by your strategic acumen, creativity, and ability to drive impactful PR campaigns.
Ramesh Rajak — Marketing & Communications Manager, DoubleTree Suites by Hilton · ORR
Want a launch like this?
Crafting tomorrow’s brands, today.